Case Study: The Southlake Experience with Southern Orthopaedic Alliance
- Southern Orthopaedic Alliance

- Jan 16
- 2 min read
Updated: Jan 16
Overview
Southern Orthopaedic Alliance (SOA) was launched on January 1, 2024 to support independent orthopaedic practices through shared scale, strategic partnerships, and operational leverage — without sacrificing autonomy. Southlake Orthopaedics joined SOA at inception and has since experienced measurable gains in revenue, cost efficiency, and operational strength.

“SOA gave us scale and leverage without taking away control.”
Strategic Alignment & Network Access
Through SOA, Southlake gained access to OrthoForum and PELTO, independent orthopaedic practice trade and purchasing networks.
These partnerships enabled:
Access to group purchasing contracts previously unavailable to Southlake as a standalone practice
Best-in-class pricing on ModMed EHR and other key vendors
Improved vendor access, pricing transparency, and long-term scalability

Revenue Growth & Productivity
Southlake has seen consistent, sustainable revenue growth since joining SOA.
2023 Baseline
Total Revenue: $24,756,450
Physicians: 15 total / 13 partners
2025 Performance (Compared to 2023)
Revenue increase: +16.4% year-over-year
Productivity (wRVU) increase: +5%
2025 Year-to-Date
Revenue (YTD): $23,007,524
Projected Year-End Revenue: $28,759,000
Physicians: 12 partners + 2 new associates added in Q4
2025 vs. 2024
Revenue increase: +15.1% year-over-year
Productivity increase: +7%
Key Takeaway: Southlake has experienced an average annual revenue increase of nearly 16% each year since SOA’s inception — despite physician turnover, retirement, and phased reductions in part-time staffing.

Cost Savings & Expense Leverage
SOA’s scale enabled Southlake to significantly reduce overhead costs while maintaining or improving benefits.
Malpractice Insurance:
Costs decreased 6% from 2023 to 2025
2025 renewal was lower than 2021 aggregate costs
Property & Casualty Insurance:
Reduced by approximately $50,000 annually
Health Insurance:
Costs returned to 2022 levels in year one
No increase in year two
Added a second health benefit option previously unavailable
Coverage for staff remained equal to or better than prior years
Shared Overhead:
Centralized expenses previously borne individually
Achieved meaningful economies of scale across necessary operational costs
Preserved Autonomy
Despite increased scale and support, Southlake retained full local control.
No infringement on clinical or operational autonomy
Continued authority over:
Physician and staff hiring
Compensation decisions
Local partnerships and community affiliations
Bottom Line: SOA provided leverage — not limitations.
Results at a Glance
Nearly 16% average annual revenue growth
Significant insurance and overhead savings
Access to elite purchasing and vendor networks
Improved benefits for staff
Full preservation of local autonomy
Southlake’s experience demonstrates how independent orthopaedic practices can grow smarter — not harder — through Southern Orthopaedic Alliance.


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