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Case Study: The Southlake Experience with Southern Orthopaedic Alliance

  • Writer: Southern Orthopaedic Alliance
    Southern Orthopaedic Alliance
  • Jan 16
  • 2 min read

Updated: Jan 16

Overview

Southern Orthopaedic Alliance (SOA) was launched on January 1, 2024 to support independent orthopaedic practices through shared scale, strategic partnerships, and operational leverage — without sacrificing autonomy. Southlake Orthopaedics joined SOA at inception and has since experienced measurable gains in revenue, cost efficiency, and operational strength.


Southlake Orthopaedics. A Division of Southern Orthopaedic Alliance


“SOA gave us scale and leverage without taking away control.”

Strategic Alignment & Network Access

Through SOA, Southlake gained access to OrthoForum and PELTO, independent orthopaedic practice trade and purchasing networks.


These partnerships enabled:

  • Access to group purchasing contracts previously unavailable to Southlake as a standalone practice

  • Best-in-class pricing on ModMed EHR and other key vendors

  • Improved vendor access, pricing transparency, and long-term scalability





Revenue Growth & Productivity

Southlake has seen consistent, sustainable revenue growth since joining SOA.


2023 Baseline

  • Total Revenue: $24,756,450

  • Physicians: 15 total / 13 partners


2025 Performance (Compared to 2023)

  • Revenue increase: +16.4% year-over-year

  • Productivity (wRVU) increase: +5%


2025 Year-to-Date

  • Revenue (YTD): $23,007,524

  • Projected Year-End Revenue: $28,759,000

  • Physicians: 12 partners + 2 new associates added in Q4


2025 vs. 2024

  • Revenue increase: +15.1% year-over-year

  • Productivity increase: +7%


Key Takeaway: Southlake has experienced an average annual revenue increase of nearly 16% each year since SOA’s inception — despite physician turnover, retirement, and phased reductions in part-time staffing.




Cost Savings & Expense Leverage

SOA’s scale enabled Southlake to significantly reduce overhead costs while maintaining or improving benefits.


  • Malpractice Insurance:

    • Costs decreased 6% from 2023 to 2025

    • 2025 renewal was lower than 2021 aggregate costs


  • Property & Casualty Insurance:

    • Reduced by approximately $50,000 annually


  • Health Insurance:

    • Costs returned to 2022 levels in year one

    • No increase in year two

    • Added a second health benefit option previously unavailable

    • Coverage for staff remained equal to or better than prior years


  • Shared Overhead:

    • Centralized expenses previously borne individually

    • Achieved meaningful economies of scale across necessary operational costs


Preserved Autonomy

Despite increased scale and support, Southlake retained full local control.

  • No infringement on clinical or operational autonomy

  • Continued authority over:

    • Physician and staff hiring

    • Compensation decisions

    • Local partnerships and community affiliations


Bottom Line: SOA provided leverage — not limitations.


Results at a Glance

  • Nearly 16% average annual revenue growth

  • Significant insurance and overhead savings

  • Access to elite purchasing and vendor networks

  • Improved benefits for staff

  • Full preservation of local autonomy



Southlake’s experience demonstrates how independent orthopaedic practices can grow smarter — not harder — through Southern Orthopaedic Alliance.

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